From: Mr. Glenn P. Hoetker
Trade Specialist
ghoetker@clark.net

Intercultural Business Center and the law firm of Dewey Ballantine will offer their seminar From Data to Intelligence: A Step by Step Guide to Researching Japan in Washington, D.C. on May 9.

The seminar, aimed at managers, researchers, and information professionals, will provide practical, in-depth information on topics including:

* Methods for locating information resources on Japan

* How to derive actionable intelligence from the mass of data on Japan

* Effective ways of combining electronic and human sources of

information on Japan

* What is possible using only resources available in the U.S.

* Why you need both English and Japanese language sources of information

* Cost effective ways of attaining what you need, even during crises

* Current and future prospects for the Internet in Japan

The cost of the seminar, including lunch and a comprehensive seminar notebook and resource guide, is $390. For registration information, contact Intercultural Business Center, Inc., at (508) 879-3808, fax (508) 875-4925.
***Full brochure below****

FROM DATA TO INTELLIGENCE: A STEP BY STEP GUIDE TO RESEARCHING JAPAN

Sponsored by Dewey Ballantine and Intercultural Business Center, Inc.

Washington, DC
May 9, 1995
9:00 a.m. - 5:00 p.m.


Ambassador Mike Mansfield described the U.S.-Japan relationship as "the world's most important bilateral relationship--bar none." Whether as partner, competitor or marketplace, no company can afford to ignore Japan. Yet a lack of knowledge on all aspects of Japanese business and technology regularly leads to conflict, misunderstanding and failure.

- After 15 years of dominating the Japanese market for laser components, a U.S. company finds its market share fall to 40% with the "sudden" arrival of a Japanese competitor. A simple, low- cost effort would have warned management of the imminent competition in time to respond.

- A U.S. biotechnology company gives exclusive Pan-Asian distribution rights for its key product to a Japanese company. Only later does it learn that its new partner has a competing product in the R&D pipeline, severely complicating the relationship and limiting the company's access to this booming marketplace.

- A U.S. manufacturer investigates the progress made by Japanese companies in applying Flexible Manufacturing Systems to the autoparts industry. Using only information in the public domain, the company is able to radically re-design its assembly line, saving time and money.

From Data to Intelligence is a practical and timely opportunity to learn how to gather the information you need to succeed in Japan. Actual case studies will show the pit-falls facing the researcher who needs to follow Japanese developments. After introducing key resources including databases, the Internet, and human networks, our experts will give step by step explanations of the best techniques for turning this data into actionable intelligence. By the end of the seminar, you will be ready to start building your own firm's capability to gather information from Japan and turn it into a competitive advantage.

SEMINAR OUTLINE

Case Studies
Sources

Turning data into intelligence
How to build a Japanese research capability in your organization
And more

WHO SHOULD ATTEND


SEMINAR FEE


$390 per person including a seminar book and lunch. Participation is limited, so register now. Prepayment is required.

Cancellations must be received five business days before the seminar and are subject to a $50 processing fee.

The seminar will be held at:

Dewey Ballantine
1775 Pennsylvania Avenue, N.W.
Washington, D.C. 20006

INSTRUCTORS

Ikuko Atsumi (Ph.D. eq.), a native Japanese, is Founder and President of the Intercultural Business Center, Inc. As Time magazine featured in 1985, she is a forerunner in the field of cross-cultural business seminars and training. Giving up her tenured position at Aoyama Gakuin University in Tokyo, she moved to the U.S. After a 2-year affiliation with Harvard University as a Research Fellow, she created and conducted over 750 seminars on Japan/US relations for 6,000 top and mid-managers of Fortune 500 companies. She is currently Board Advisor for the Department of Management of Worcester Polytechnic Institute.

Glenn Hoetker, Trade Specialist for Dewey Ballantine, is widely recognized as a leader in accessing Japanese business and technical information. Prior to joining Dewey Ballantine, he worked in the NASA Scientific and Technical Information Program, where he played a key role in negotiating agreements for the exchange of technical information between the U.S. andJapanese aerospace research communities. As Japanese Information Specialist for SCAN C2C, he researched Japanese industry for clients including IBM, AT&T, and the U.S. government. He has also served as a Fellow of the Thomas J. Watson Foundation. He holds degrees from the University of Illinois and Earlham College.

WHAT YOU WILL LEARN FROM THIS SEMINAR

DEWEY BALLANTINE

Dewey Ballantine's trade practice is among the largest and most prominent in the United States, representing a broad range of corporate and trade association clients. It is led by Alan Wm. Wolff, formerly U.S. Deputy Trade Representative, and is centered around a group of forty lawyers, economists, and other specialists located in Washington, D.C. The Firm offers a range of legal and economic services to clients engaged in international commerce, as it is rare that a decision with respect to any substantial trade matter is confined to a single forum, requires a single set of skills, or ignores its economic, political or legal consequences. Dewey Ballantine
1775 Pennsylvania Avenue, N.W.
Washington, D.C. 20772
Tel. (202) 862-1000
Fax. (202) 862-1093

INTERCULTURAL BUSINESS CENTER, INC.

Intercultural Business Center, Inc. is an Asia-U.S. cross-cultural center specializing in a full range of management, education, and consultation services in 10 Asian countries (Japan, China, Hong Kong, Indonesia, Korea, Malaysia, Singapore, Taiwan, Thailand, and Vietnam). It is located in the Greater Boston high tech zone and it is in its 11th year of operation.

Intercultural Business Center, Inc.
1661 Worcester Road, Suite 103
Framingham, MA 01701
Tel. (508) 879-3808
Fax (508) 875-4925

REGISTRATION


Yes! I'd like to attend

"From Data to Intelligence: A Step
by Step Guide to Researching Japan"

on May 9, 1995 at
1775 Pennsylvania Avenue N.W.
Washington, D.C. 20006

Enclosed is my check payable to Intercultural Business Center, Inc. for $________.

Please return this form with a check to:

Intercultural Business Center1661 Worcester Road, Suite 103
Framingham, MA 01701

I will register by fax (508) 875-4925
Please send me an invoice.

Name:___________________________________

Title: ____________________________________

Company:________________________________

Address:_________________________________

City:___________State:_________ Zip:________

Tel:______________________________________

Fax:______________________________________


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